Matriz general electric pdf

General electric esta presente en venezuela desde 1927 ofreciendo soluciones tecnologicas, negocios y servicios al pais. In the late 1970s, fred gluck led an effort to revitalize mckinseys thinking on strategy while, in parallel, tom peters and robert waterman were leading a similar effort to reinvent the firms thinking on organization. Matriz general electric producto negocio mercado economia. Many people have trouble in understanding the difference between bcg and ge matrices. Use of the ge mckinsey matrix is recommended if an organisation is made up of many business units or if a business unit is made up of a number of different product lines. On the other hand, ge matrix is also termed as multifactor portfolio matrix, which businesses use in making strategic choices for product lines or business units based on. Ge multifactoral analysis is a technique used in brand marketing and product management to.

Contenido tematico foda bcg boston consulting group matriz ansoff matriz general electric 3x3 tema 1. Difference between bcg and ge matrices with comparison chart. This article explains the ge mckinsey matrix in a practical way. However the ge matrix is considered by many to be an extension, and even an improvement of. Difference between bcg and ge matrices with comparison. Both matrices are used to analyze companys product or business unit portfolio and facilitate the investment decisions. Matriz general electric matriz matematicas mercado economia. Descargue como doc, pdf, txt o lea en linea desde scribd. After reading you will understand the basics of this powerful marketing strategy and product portfolio analysis tool.

Mar 22, 2017 many people have trouble in understanding the difference between bcg and ge matrices. General electric used this matrix at five different levels in the organisation. On the other hand, ge matrix is also termed as multifactor portfolio matrix, which businesses use in making strategic choices for product lines or business units based on their. Matriz general electric matriz matematicas mercado. Visit our marketing theories page to see more of our marketing buzzword busting blogs you will have most likely heard of the boston consulting group matrix or bcg matrix, if not you can read about it in our bcg blog. Aug 19, 2014 ge mckinsey matrix is a very similar portfolio evaluation framework to bcg matrix. However the ge matrix is considered by many to be an extension, and even an improvement of that model. Matriz general electric caso estrategia empresarial. Ge mckinsey matrix is a very similar portfolio evaluation framework to bcg matrix. Environmental education resources to commemorate earth days 50th anniversary. Matriz general electric mkinsey by yusemia vasquez on prezi. Bcg is only a four cell matrix, while ge mckinsey is a nine cell matrix. Bcg matrix can be understood as the growth share model, that reflects growth of business and the market share possessed by the firm. You will have most likely heard of the boston consulting group matrix or bcg matrix, if not you can read about it in our bcg blog.

After reading you will understand the basics of this powerful marketing strategy and product portfolio analysis tool what is the ge mckinsey matrix. Visit our marketing theories page to see more of our marketing buzzword busting blogs. View test prep matriz g e from ghg ghfgh at san diego state university. The first published product of glucks strategy initiative was a 1978.